Citations

CNBC. (2023, February 8). Why Dick’s Sporting Goods succeeded where Sports Authority failed. https://www.cnbc.com/2023/02/08/why-dicks-sporting-goods-succeeded-where-sports-authority-failed.html

Dick’s Sporting Goods. (2020). Purpose Playbook. https://s27.q4cdn.com/812551136/files/doc_downloads/2020PurposePlaybook.pdf

Dick’s Sporting Goods. (2023). 2022 Purpose Playbook. https://s27.q4cdn.com/812551136/files/doc_downloads/2023/12/2022_DSG-PurposePlaybook_layout_v20.pdf

Edelman. (2024). Winning with Gen Z: Embracing intention and values for brand success. https://www.edelman.com/trust/2024/trust-barometer/special-report-brand/gen-z-embracing-intention-values-brand-success

Investing.com. (2023, November 17). Dick’s Sporting Goods SWOT analysis: Stock poised for growth amid acquisition. https://www.investing.com/news/swot-analysis/dicks-sporting-goods-swot-analysis-stock-poised-for-growth-amid-acquisition-93CH-4218321

PortersFiveForce.com. (n.d.). What is customer demographics and target market of Dick’s Sporting Goods Company? https://portersfiveforce.com/blogs/target-market/dickssportinggoods

PortersFiveForce.com. (n.d.). What is customer demographics and target market of Foot Locker Company? https://portersfiveforce.com/blogs/target-market/footlocker-inc

Statista. (n.d.). Gen Z online shopping behavior. https://www.statista.com/topics/11087/gen-z-online-shopping-behavior/

Supply Chain Dive. (2023, January 23). How Dick’s Sporting Goods is mastering the omnichannel game. https://www.supplychaindive.com/news/dicks-sporting-goods-supply-chain-rila-link-sean-whitehouse-denise-karkos/740587/

ThirdChannel. (n.d.). How brands learn from sneaker culture to drive innovation and loyalty. https://blog.thirdchannel.com/how-brands-learn-from-sneaker-culture-to-drive-innovation-and-loyalty

AI

Open AI – Chat GPT

Prompts:

“Please check for spelling and grammar and flow”

“Do my strategic insights make sense and connect to what I discovered in the swot section?

“Please convert text to bullets”

“What hex code is the DICK’S logo”

“What’s the closest WordPress font to the DICK’S logo”

“How do I link pages on wordpress to buttons”

“Is it fine to make the tone of the CEO witty and a bit funny to appeal to gen z audiences or is that not professional?”

“Based on past Hobart letters, does this match the usual vibe”